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12.12 CAMPAIGN
BRANDING

PROJECT SUMMARY

BRIEF

Create a campaign branding for Shopee's 12.12 birthday sale campaign, that will be used for all online and offline assets. The concept was wish and win and the overall look was to evoke a dreamy, magical look.

DESCRIPTION

Detailed brand guidelines, social media templates, sample social media posts (animated and non-animated), website mockup, Canva templates

12.12 KV & Logo_KV.jpg

12.12 Main Microsite

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite_Spike Day Sneak Peek KV 1.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite-24.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite-25.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite_LP-3 copy.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite_LP-3 copy 4.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite_LP-3 copy 3.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite_LP-3 copy 6.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite-29.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite-17.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite-14.jpg

1212BCAM23019 12.12 Teaser _ Main Microsite _microsite-19.jpg

12.12 Banner Template

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