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![Slide20.png](https://static.wixstatic.com/media/be62db_535224df263f408eb73d7323bba626ec~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/be62db_535224df263f408eb73d7323bba626ec~mv2.png)
ALCHEME CAMPAIGN
BRANDING
PROJECT SUMMARY
BRIEF
Rebrand and reinvigorate Alche{me}'s digital presence, with a particular focus on social media. Offer 2 alternative creative directions that better exemplify the brand image, drum up interest and unify the brand's creatives across all digital platforms.
DESCRIPTION
Detailed brand guidelines, social media templates, sample social media posts (animated and non-animated), website mockup, Canva templates
Creative Direction Option 1: Elevate the Brand
![Slide16.jpeg](https://static.wixstatic.com/media/be62db_9c4ec3cd34414544963edf51f2248625~mv2.jpeg/v1/fill/w_141,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Slide16.jpeg)
![](https://static.wixstatic.com/media/be62db_cd841a3611584c509b58e5a01bfcf955~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_cd841a3611584c509b58e5a01bfcf955~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_f93f81ba844742c3b71ae173913665a0~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_f93f81ba844742c3b71ae173913665a0~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_87a0d2db36934c06b4657878fed21df5~mv2.jpeg/v1/fill/w_288,h_162,q_90/be62db_87a0d2db36934c06b4657878fed21df5~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_c53671d437bf4c5e84ab699643d4cb8f~mv2.jpeg/v1/fill/w_288,h_162,q_90/be62db_c53671d437bf4c5e84ab699643d4cb8f~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_4bc01285da3d42d5ab67dd69a4fb8e66~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_4bc01285da3d42d5ab67dd69a4fb8e66~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_d2850a3e6dad41c5bbf638ceffeb7b15~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_d2850a3e6dad41c5bbf638ceffeb7b15~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_82cad0588366457db150aafcad683df0~mv2.jpeg/v1/fill/w_288,h_162,q_90/be62db_82cad0588366457db150aafcad683df0~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_079ae700a17842a29e74e61b94529d1d~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_079ae700a17842a29e74e61b94529d1d~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_db95eb19270e4e658ca9b6fd35c4e553~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_db95eb19270e4e658ca9b6fd35c4e553~mv2.jpeg)
Creative Direction Option 2: Humanise the Brand
![Slide26.jpeg](https://static.wixstatic.com/media/be62db_44f3c1d86a144d6d91477ad8926d0ebd~mv2.jpeg/v1/fill/w_141,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Slide26.jpeg)
![](https://static.wixstatic.com/media/be62db_baff16849ee4411ca7176c54935e4402~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_baff16849ee4411ca7176c54935e4402~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_c1a8ee7c57f542508cd24c845f07353f~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_c1a8ee7c57f542508cd24c845f07353f~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_ea6222d7710b49e08bcaece199814f0f~mv2.jpeg/v1/fill/w_288,h_162,q_90/be62db_ea6222d7710b49e08bcaece199814f0f~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_4da149ef1c334bfaa2a36449f2751d90~mv2.jpeg/v1/fill/w_288,h_162,q_90/be62db_4da149ef1c334bfaa2a36449f2751d90~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_0abf297234564d6f92471aeea1c40bc1~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_0abf297234564d6f92471aeea1c40bc1~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_7593f46069d54acbb2871d73e3e5a5ce~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_7593f46069d54acbb2871d73e3e5a5ce~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_b176dd0616ae43ce92eee1be60dfac44~mv2.jpeg/v1/fill/w_288,h_162,q_90/be62db_b176dd0616ae43ce92eee1be60dfac44~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_dccfc44765f04b4b9b4fe5dc434f06ec~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_dccfc44765f04b4b9b4fe5dc434f06ec~mv2.jpeg)
![](https://static.wixstatic.com/media/be62db_63ae92d53bb6476fab63ae9e6bbd6951~mv2.jpeg/v1/fill/w_289,h_163,q_90/be62db_63ae92d53bb6476fab63ae9e6bbd6951~mv2.jpeg)
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